Dubai’s association with the yellow metal is legendary. Jawhara is a fourth generation in jewellery business. Dubai, known as ‘The City of Gold’ has had a long history with gold and jewellery, starting with its status as a major trading port in the 19th century. Right from the time it was a pearl fishing town to the glitzy commercial hub that it has become today, the lure of its gold trade has grown gradually. Dubai’s famous Gold Souk, one of the largest retail gold markets in the world, started in the 1900′s with just a handful of retailers, grew substantially in the following decades. This emirate imports hundreds of tons of gold every year which has made Dubai as the regional Gold hub and largest Gold trading centre in the entire Middle East. Through its tag line – ‘ Quality Jewellery at world’s best price’ and various promotional initiatives both locally and internationally, the Group has helped in branding Dubai as the “City of Gold” and the “Jewellery Destination o...
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